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This week's top article of the week (as determined by our readers’ clickthroughs) addresses a basic yet critical topic: What can you do to convert more of your website visitors into customers? Jared Gerber of IMAGINE IT Web Design & SEO dishes out 10 pointers to help online retailers improve their conversion rate in 10 Tips to Maximize Your Website Conversion Rate.
With the holidays fast approaching, and more consumers planning to shop online this season than ever before, this article couldn't come at a more opportune time. It's very likely that your e-commerce site will see increased traffic in the coming two months. It's up to you whether you take advantage of it. Take the first step by checking out Jared's article.
Which leads me to my next point: What has your business done — or is planning to do — to help convert online visitors into customers? Any tricks that you can share with the audience? On the flip side, what have you tried to increase conversions that hasn't worked? Let us know (we'd love to hear from you!) by going to Retail Online Integration's Twitter page and posting a comment. Make sure to use the hashtag #ROIMostClicked in your response.
- People:
- Jared Gerber
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