Top Article of the Week

This week's top article (determined by number of clicks) deals with a theme most retailers are smack in the middle of: back-to-school season. Peter Albers of Ohana Companies analyzes how retailers can use promotions to drive back-to-school sales in his guest bylined article. The article delves into detail on three specific promotional strategies — rebates, promotional games and referrals. What's your company doing or planning to do to drive sales during the all-important back-to-school season? Are you using promotions, social campaigns, mobile contests? What have you done in the past that's been successful (or not)? Go to Retail Online Integration's Twitter page and use the hashtag #ROIMostClicked to give us your thoughts. We'd love to hear from you!