8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

6. PC surprises: Although research shows it's helpful to give mobile users the option of viewing the PC version of a site, it's not helpful to force people into it with no alternative and no warning. Give access to the PC view, but not by surprise.

7. Cross-device shopping: It's increasingly common for the purchasing process to extend across multiple devices. Track users across device types and make it easy for them to share a shopping session with themselves to resume later on a different device.