8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

4. Carousel confusion: Carousels are controversial even on a desktop (just do a web search for "carousels suck"). If you must include one, keep the images clear and the words few (and large). Don't use a carousel slot for something that should be a navigation button.

5. Untappable items: Smartphone and tablet interfaces are built around the idea of direct manipulation. Ensure everything is tappable. The mobile paradigm is to tap and edit in place, rather than going forward and back.