8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

Our research shows that the best results happen when a site or app adapts to where the user is in the decision process. Once someone decides what to buy, they should be able to do it with a minimal number of taps. But if they're undecided, they should feel free to explore and compare. Beyond this basic design issue, we also see a wide array of small usability problems in many mobile commerce sites and apps.