8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

1. Taking the fun out of shopping: The first, and biggest, mistake that we see companies make when designing for mobile commerce is that they try to force customers from shopping to buying. Shopping on a personal computer is a seductive process. There are usually an enormous number of products to choose from, it's easy to browse, and years of design work have gone into creating a seamless shopping experience.