8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

An Action Plan for Mobile Conversion
The mobile conversion problem can't be solved instantly. It's driven by a large number of small issues rather than one big thing that can be easily fixed. The only way to find all of those issues is to do careful user tests on your mobile app or site, in small batches, throughout the development process. That lets you find and fix problems before they get baked into the architecture. Although mobile is still a minority of commerce traffic, it's growing rapidly. Commerce companies that treat mobile as a second-class citizen are putting themselves at risk as the move to mobile accelerates.