8 Reasons Why Mobile Doesn’t Convert, and How to Fix Them

If there's a consensus about anything in the fast-changing mobile market, it's the idea that e-commerce conversion — i.e., the ability to move a customer from interest to purchase — is lower on mobile devices than it is on personal computers. A recent report by Monetate found that conversion on personal computer websites is three times the rate on smartphones. While it's clear that smartphones have the lowest conversion, the conversion rate on tablets is also lower than that of computers. For instance, Crate and Barrel reported a tablet conversion rate of 2.35 percent, but a smartphone conversion rate of only 0.92 percent.