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John Porcaro
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1. Pay attention to the social aspects of Facebook. Successful brands realize that Facebook isn’t just another website — it’s a place that’s centered on the conversations that consumers have with friends and family. If the content you post on Facebook isn’t worth sharing, it’s not going to have much of an impact. Whether creating content to post on Facebook or creating a custom application, make everything social at the core.
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John Porcaro
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