Top 3 Mistakes Online Retailers Make and How to Avoid Them

When online retailers treat their customers as if they're expendable (i.e., easily replaced), they lose something valuable — the trust of their market.

No matter how big the numbers are, the online world can also be a very small place, especially if you're focused on a particular niche. The time it takes for a bad reputation to be propagated is only a matter of seconds via feedback, reviews, Twitter, Facebook, forums, blogs and other social media vehicles. It can take years to create a good reputation, but it can be destroyed in minutes.