Top 3 Mistakes Online Retailers Make and How to Avoid Them

Mistake No. 3: Treating Customers as if They're Expendable
One of the great benefits of selling online is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it's miniscule — a fraction of a fraction of a percent!