Top 3 Mistakes Online Retailers Make and How to Avoid Them

Here are some ideas you can use to sell a "me too" product to help it stand on its own:

• Deliver it faster. Check out your competitor's shipping policy; if it promises shipping in seven days, offer shipping in five days or, better yet, three days.
• Make it easier. Does your checkout page require customers to complete multiple steps (10 or more) to place an order? If so, streamline your checkout process to three steps or less.
• Make it bigger. Does your competitor sell a single item? Find out if you can sell a three-pack or six-pack.
• Make it more expensive. This may sound counterintuitive, but it works. Some consumers want "the best" and will go for the more expensive option automatically. If you can back your higher price tag with greater value, you'll pull in people looking for the Rolls Royce.

There's really no excuse for creating a copycat product ad. Put your individual stamp on a product and you'll find that you can reach buyers your competitors are missing.