Top 3 Mistakes Online Retailers Make and How to Avoid Them

Mistake No. 2: Not Defining Your Unique Selling Proposition
The web is filled with products, which means you often have to compete (aggressively, at that) for consumer attention on web shopping search portals, on marketplaces like eBay and Amazon.com, and even on comparison shopping engines like TheFind.com. If you're selling a product that's branded and widely available, don't be shocked if the world isn't rushing to your door, even if you have the lowest market price. It's OK to source a product that's similar to a competitor's, but you absolutely need to put your own spin on it, adding value over what your competitor is offering.