Top 10 Email Marketing Must-Haves

2. An abandoned cart series: I've seen these programs deliver up to a 60 percent lift in conversion rate vs. a standard email campaign, Pfeiffer said. Industry research has shown that sending the first abandoned cart email one hour after the event, followed by a second email 24 hours after the event (if no action was taken with the first email), followed by a third email a week after the abandoned cart (again, if no action was taken on either of the first two emails) has proven most successful, Pfeiffer noted.