Tools to Grow Permission-based E-mail Lists
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Joe Keenan
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and Catalog Success
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2. Send postcards to customers encouraging them to subscribe to e-mail. This works well for catalogers that have postal contact information for customers, but lack e-mail addresses, the whitepaper found. Consider sending them with an opt-in sign-up offer and URL.
3. Add opt-in check boxes on demo requests, whitepapers and registration forms. Well-executed forms and pages can improve conversion rates by 50 percent or more, the report said.
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- Companies:
- EmailLabs
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- Joe Keenan
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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