Tools to Grow Permission-based E-mail Lists
By
Joe Keenan
, Senior
and Catalog Success
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1. Include opt-in forms in product shipping boxes. This is an opportunity to advertise e-mail promotions on packing slips and direct mail cards with links to your site, according to the report. Catalogers often include promotional offers from noncompeting companies, but also should consider adding messages to shipping invoices.
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- Companies:
- EmailLabs
- People:
- Joe Keenan
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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