Tofu or Steak? Critic Picks Apart Several Catalogs

LaPierre pulled no punches as he picked apart catalogs, referring to them as “tofu” (lacking in flavor) or “steak” (full of flavor), though he found plenty more tofu than steak. He provided tips primarily focusing on creative design.

* Adapt, make timely changes to your catalog. LaPierre praised Cuddledown’s catalog for its timely inclusion of comments on one of its products, with the comments appearing in the catalog less than a month after they were written.