By
Joe Keenan
, Senior
and Catalog Success
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In a session during the recent NEMOA conference in Portland, Maine, that had catalogers ducking for cover, Bill LaPierre, senior vice president of the Millard Group Inc., list brokerage division, provided a veteran’s critique of several catalogs he recently observed and of the catalog/multichannel business at large. His overall finding? Today’s catalogs are boring!
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