CRM Solutions Can Help Cross-Sell and Upsell
Today’s CRM solutions can help CSRs Cross-sell and Upsell
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Although customer relationship management (CRM), has been a buzzword for the past few years, catalogers have applied it to telemarketing on a sophisticated level only in the past year.
The reason for the delay is not because catalogers lack desire to incorporate cutting-edge technology, but rather that CRM solutions can be expensive and tricky to implement effectively, say experts.
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Melissa Sepos
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