Wanted: Fresh Names

Or, try this secret of list expert Rose Harper to find new lists to rent: If you rent your lists, ask your list manager for the names of companies who have tested your lists and, more importantly, followed up with rollouts (indicating decent response rates).

A related trick is to check usage on outside lists for competitor activity. Usage doesn’t get reported on every list on the market, but a well-connected list broker often knows who is renting what list and how it is performing.