Wanted: Fresh Names

He adds,”Enhancement of a list with actual buyer data and lifestyle data from other sources, in combination with modeling and scoring, can provide lift. While this may be especially effective with compiled files, it can be useful with other types of lists, as well.”

The hotline select on cooperative databases, such as RFM Plus, have been pretty popular with catalogers, says Kupfer. These databases contain names of recent buyers that you wouldn’t normally get in your current list selections.