Wanted: Fresh Names

How do you make these connections?

“One option is to use predictive modeling to select prospects from universes outside of the catalog buying universe, in particular, utilizing lifestyle, subscriber and donor data,” says Dave Atkin, product manager at Polk in Denver, CO. “The names from these other sources may exist within the catalog multi-universe, however other types of data, such as self-reported lifestyle information, can uncover hidden markets and prospects whose mailboxes have more space during the holidays and are more likely to respond to relevant offers.”