Wanted: Fresh Names

Stepping Outside

That said, the usual suspects outside of other catalog files are subscription lists, compiled lists, cooperative databases and response lists from companies that offer merchandise similar to the product lines found in your catalog.

To branch off from the typical round-up of sources, you need to dig deeper to find lists that may not exhibit an obvious affinity. Just because you sell sports products and apparel doesn’t mean you have to stick to sports-related lists. You might, for example, find that your best customers also love to travel extensively, in which case a travel magazine subscription list could turn up a good supply of new prospects.