Wanted: Fresh Names

• For a company whose mission is intricately tied to a cause, doing a good deed translates into more prospects. By sponsoring a six-part documentary called “Legendary Lighthouses” with PBS, Lighthouse Depot culled names from 10-second spots run at the beginning and end of each show. These spots, as well as the video version of the series, featured the store, magazine and catalog, with an 800-number for interested viewers who wanted to learn more on visiting lighthouses or preservation efforts.