Wanted: Fresh Names

For a business that mailed 6 million catalogs in 1998 and has plans for 12 versions this year, a larger influx of prospects are needed.

In print media, Devine relies on catalogs that advertise other catalogs, such as the Catalog of Catalogs and Shop at Home. These “publications” charge requesters a small fee to receive a copy of participants’ catalogs, and participants get the names of inquirers.