Wanted: Fresh Names

Just because a particular company doesn’t like to rent its list doesn’t mean it won’t consider a list exchange with the right company. Some careful negotiating on quantity, quality and re-mail can open up names you thought were untouchable.

And, list brokers will tell you that simply because you get turned down once doesn’t necessarily mean a permanent moratorium. It’s smart to check back periodically to see if sentiment has mellowed due to a change in management or business climate.