Wanted: Fresh Names

This is not to say that usage is the most important factor in determining whether a list will work for you. But it can help you find lists that are worth analyzing and testing.

List rental alternatives

In days gone by, when lists for rent didn’t exist, marketers would approach companies with similar product lines or customer affinity for a rental or exchange. As the concept of renting lists seemed risky, marketers stood a better chance of talking their way into a name exchange than a rental. For some highly competitive markets and conservative business owners, this outlook still holds true.