On the Web: The New World of Direct Marketing
Today’s web-launched businesses stray far from traditional direct practices
For catalog retailers who still have a strong merchandising skill, this new world of direct marketing represents a way out. This path forward frees one from the constraints of catalog-based prospecting.
The trick is to sell product where the shoppers are, rather than spend money to find them. To do this, you have to ditch the old catalog business model.
Related Content
Comments
