On the Web: The New World of Direct Marketing
Today’s web-launched businesses stray far from traditional direct practices
Many marketers tell me channels like eBay don't work for them. "Marketplaces and comparison shopping engines just don't fit into our business model … those shoppers are really just loyal to that channel."
As I looked around the room at these fresh, successful direct marketing companies, I wondered if the business model that traditional catalogers are clinging to may soon become the going-out-of- business model.
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