On the Web: The New World of Direct Marketing

There were more direct marketers at the conference where I met the couple than there were at this year's ACCM. And it wasn't even a conference in the true sense of the word — it was a user group meeting for a software company.

If the couple had started its business 10 years earlier, it would have gone to market with a print catalog. But new catalogers today are few and far between. As I looked around this meeting, it was clear where many of the direct marketing entrepreneurs had gone.