On the Web: The New World of Direct Marketing
Today’s web-launched businesses stray far from traditional direct practices
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The couple built its business on eBay. Meet the new world of direct marketing.
Yes, That eBay
In this new world, you don't need to know how to find customers. You can start on eBay, then add stores on Amazon and Overstock. These marketplaces yield the traffic, customers and engine to transact. This new world of direct marketing is huge.
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Larry Kavanagh
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