On the Web: The New World of Direct Marketing
Today’s web-launched businesses stray far from traditional direct practices
This is still direct marketing. The effectiveness of marketing activities is still directly measurable. The merchants in the new direct marketing world test like crazy.
Today, the new and old worlds of direct marketing have only barely met. Because of the differences in business models, the two don't view each other as competition. That'll change, though, as the two worlds compete on common channels like paid search.
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