Copywriting: Perform Brain Surgery

Instead, try a more personal approach to reel in the reader:

Oil paints are one of the civilized world’s oldest painting mediums. And because of this, these paints have been changed through the years to suit the needs of artists like you, and they often have improvements that make their properties and colors even more wonderful. You’ll be pleased to know that these exciting innovations now make it possible for you to enjoy the rich experience of oil painting, but with great reduction in some of the environmental and convenience issues that may have kept you from trying or returning to them. We invite you to discover today’s oil painting experience.