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Paul Miller
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3. Should the catalog industry increase or decrease promotional techniques?
Cassidy: “Yes, [increase promotional techniques] because it works, and that’s what the marketplace demands; that’s the competitive environment. A lot of us wish the world wasn’t the way it is today, but we have to live it this way, and promotions are part of a growing company.”
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- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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Paul Miller
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