IndustryEye: The Great NEMOA Debate
To Promote or Not to Promote?
Survey: Fifteen percent reported no use of promotions in 2005, up from 4 percent in 2004; but 12 percent of mailers reported using promotions 10 to 12 times per year in 2005, up from 6 percent in 2004.
The editor’s take: In the case of free shipping offers, use them on a spot basis at various times throughout the year — or during a particular selling season. Make sure the offers have tight rules so your customers don’t start taking free shipping for granted.
- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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