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Paul Miller
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One audience member on why his company is running fewer promotions: “When we measured source code for source code, we weren’t making that much money. Your marginal customers and not-very-committed customers get the bargains, and your best customers don’t. So we didn’t want to do that in this particular case.”
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- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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Paul Miller
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