IndustryEye: The Great NEMOA Debate

2. Are more catalog/Web marketers using promotional techniques?

Cassidy: “Free shipping is everywhere, and has increased dramatically. I suspect the amount of promotions has doubled over the past year or so because it’s working.”

McAvoy: “You’re forced into it, but does [free shipping] fit with your brand? As long as it’s not a knee-jerk reaction to business [conditions], you have to do it.”