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Paul Miller
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2. Are more catalog/Web marketers using promotional techniques?
Cassidy: “Free shipping is everywhere, and has increased dramatically. I suspect the amount of promotions has doubled over the past year or so because it’s working.”
McAvoy: “You’re forced into it, but does [free shipping] fit with your brand? As long as it’s not a knee-jerk reaction to business [conditions], you have to do it.”
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- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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