IndustryEye: The Great NEMOA Debate

Survey: Twenty-four percent said every mailing; 15 percent said never; 34 percent said four to six times per year.

The editor’s take: The audience member makes the most sense in that promotions are something of a necessary evil. The retail industry as a whole, long ago trained shoppers to wait for sales and promotions. In the catalog/multichannel business, this translates mostly to free shipping promotions. My feeling is the longer you can hold out, the better. But at the 11th hour of your key selling season, when you need to clear out your slow-sellers, it’s time to promote.