IndustryEye: The Great NEMOA Debate

1. How frequently should catalogers mail special promotions during the year?

Cassidy: “On the low end, every time you mail; on the high end, every day.”

McAvoy: “Never or seldom. Promotions are a drug; you get addicted to them as a crutch.”

One audience member: “You dig yourself into a hole by putting everything on sale all the time. But I compete with the rest of the world, which is doing just that.”