IndustryEye: The Great NEMOA Debate

The debaters were former, longtime Orvis marketing executive Joe Cassidy (now a partner with John Arlotta & Associates) and former Chadwick’s executive Phil McAvoy (founder/principal with PJM Associates). Mokrynskidirect president, Dennis Bissig, and vice president, Steve Tamke, co-moderated the panel. For the record, it’s important to note that after the session ended, the panelists pointed out that they were most interested in carrying out their assigned roles (pro/con) to help stir up the debate — but didn’t always agree with what they were saying.