IndustryEye: The Great NEMOA Debate
To Promote or Not to Promote?
Survey: Among those reporting response lifts of 10 percent or greater from promotions, 29 percent attributed their gains to free shipping promotions; 17 percent to percentage-off sales; 15 percent to sale pages and specific items sales; and 7 percent to both free gift with purchase and dollars-off promotions.
- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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