IndustryEye: The Great NEMOA Debate
To Promote or Not to Promote?
4. Which promotional technique offers the highest response lift for catalogers?
Cassidy: “Free shipping, more so online than in catalogs. But it’s the most powerful offer, because it excites consumers. And shipping is the No. 1 thing people talk about [negatively] with catalog shopping.”
McAvoy: “Twenty percent off offers.”
- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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