IndustryEye: The Great NEMOA Debate

The editor’s take: The audience member makes a good point, because any promotion you put out there as an attempt to bring in new customers is going to be seen by your best customers, to whom you don’t want to have to offer special discounts or free shipping. So, don’t just assume that your best customers will continue to happily pay full price if you’re putting special offers on the table for prospects.