IndustryEye: The Great NEMOA Debate
To Promote or Not to Promote?
Audience member: “The [customer] universe isn’t uniform. So if you promote in a uniform way, you’re under-marketing. But if you target by segment, you’ll be much more successful.”
Survey: Thirty-nine percent of marketers increased their use of promotions in 2005 over 2004; 14 percent decreased their use of promotions; and 6 percent maintained the same levels.
- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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