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Paul Miller
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Using promotions excessively can be like dealing with the devil. Promote too much, and you not only give customers the impression that you’re an off-price bargain house, but also your profit margins can tumble. One of the livelier sessions held during the New England Mail Order Association (NEMOA) conference in late September was a staged debate in which panelists and audience members argued about the need for catalog promotions. To fuel the fire, response data from a recent Mokrynskidirect catalog client survey was thrown into the mix for each issue tackled.
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- Companies:
- Chadwick's
- MOKRYNSKIdirect
- Orvis Company
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Paul Miller
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