Connect the Dots

• If the disparities are plentiful, consider producing a separate version of your catalog for prospects. This, of course, adds creative costs, and you need enough prospecting quantity to justify this action. But if those differences are widespread, it’s something worth testing.

• If the dissimilarities are many, but your prospecting quantities are lower, or you don’t want to incur the creative expense of a separate catalog version, consider a prospect version with different outer eight pages from the housefile’s version.