Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
By
Phil Minix
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Units are the important measurement here, not dollars or profits; you’re interested in understanding demand (that is, response) to maximize customer-acquisition efforts.
Once you’ve identified the disparities in items sold to your housefile vs. prospects, you have several options, including the following:
0 Comments
View Comments
- Companies:
- J. Schmid & Assoc.
Phil Minix
Author's page
Related Content
Comments