Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
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Phil Minix
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This problem usually occurs when the cherry-picked items are too dissimilar to your core merchandise selection. A buyer who responds to those particular items may never again be presented with enough similar merchandise to attract a second purchase. But by now he or she is on your housefile and getting catalogs.
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- Companies:
- J. Schmid & Assoc.
Phil Minix
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