Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
3. Improve new-customer acquisition by creating a prospect version of the catalog or using your best prospect items in key hot spots in the catalog.
4. Find key price points or product categories that attract the best customers as measured by lifetime value.
5. Make the correct merchandising changes in sync with circulation changes and vice versa.
- Companies:
- J. Schmid & Assoc.
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