Connect the Dots
To discern growth opportunities, link merchandise results to circulation results
Five Growth Opportunities
1. Find items that may have been dropped because they looked as if they weren’t performing, but actually were attracting a large number of new customers.
2. Find items that need to be dropped, because although they may have looked successful, they’re attracting customers who never buy again.
- Companies:
- J. Schmid & Assoc.
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